MercuryCloud works with growing real estate marketing firm to refocus brand
May 2006
SEATTLE, May 2006 — MercuryCloud has been selected by Real Estate Applied Logics, or R.E.A.L. to reposition its brand. R.E.A.L. is a market research, product development, marketing and sales management solutions provider for real estate developers. The company came to MercuryCloud looking to define themselves as a leading real estate marketing consultancy.
MercuryCloud came up with a new name for R.E.A.L., Realogics, and identified a strong positioning statement and tagline, “Intellectual Properties. Engineered Results.” Combining customized photo shoots and a graphic identity package, the designers were able to create a visual language for the brand, enabling them to tie in their unique website along with promotions and marketing collateral.
In conjunction with the design of its identity and collateral for the company, an in-depth brand-usage guideline was developed to aid in future executions. These guidelines were important in ensuring its consistency and preservation across the many different types of media Realogics markets with.
Realogics also needed an organized website to easily access, update and edit project details, videos and photography. MercuryCloud created a dynamic portfolio gallery as part the overall Cumulus content management system. With this robust back-end system, Realogics can easily showcase all of their past, current and future real estate development projects on their own.
About Realogics:
Realogics is the recognized dream team that supports developers and their lenders for the disposition of high-profile, high-value condominium and mixed-use buildings in the city. As a single point of service, Realogics provides market research, product development, marketing and sales solutions from inception to completion. Throughout every stage, they work closely with their clients as a marketing partner to create exceptional properties and maximize sales potential.
About MercuryCloud:
MercuryCloud is an innovative agency made up of talented creative professionals. The company specializes in interactive design, branding, motion graphics and web development. The company’s client list includes organizations of all sizes and structures ─ from medium sized businesses to multinational corporations, from educational institutions to global brands. MercuryCloud works as a team with their clients to find the solutions necessary to achieve their goals and vision.
Media Contact:
Tanya Lutman
press@mercurycloud.com
206.217.4595, x. 200